Branding on Film Koi Mil Gaya

ROLE OF EXHIBITORS IN FILM INDUSTRY:

Exhibitors are multiplexes and theatre owners like Adlabs and Fun-Republic who displays the films to the audience. Lots of distributor owns cinema so during the release of the film those theatres get the main concern and first priority. Exhibitor also hires the print on rent basis from producer for a fixed period and if the film does not work on box office then exhibitors bears the loss. Exhibitor also can make a contract with producer for a particular period on fixed amount basis for running the producer movie on exhibitor screen. In this case entire risk is on producer.

INTRODUCTION:

In spring 2003, India came up with First Science Fiction Film Titled “Koi Mil Gaya” in Hindi and “I Found Someone” as English Title. It was released all over the world in various countries like UK, USA, Australia, Israel, Denmark and Germany. It was designed for viewers of all ages but mainly focused on children’s in age group 7-16 years.