Marketing Plan On Alfa Romeo

Table of Contents

Marketing Plan Phase 1                  

Executive summary______________________________________ 5

Situation Analysis_______________________________________ 6

a.     Internal environment _______________________________ 6

    Products__________________________________________ 6

    Financial and non-financial situation____________________ 7

    Channels:_________________________________________ 7

b.     External environment_______________________________ 8

    Markets___________________________________________ 8

   Competitive environment______________________________ 9

   Economic environment _______________________________ 9

   Demographic environment____________________________ 9

   Social and cultural environment_______________________ 10

   Political and legal environment:________________________ 10

   Technological environment___________________________ 11

c.     SWOT analysis___________________________________ 11

    Strengths_________________________________________ 11

    Weakness:_______________________________________ 12

    Opportunities _____________________________________ 12

    Threats__________________________________________ 12

d.     Critical issues____________________________________ 13

Marketing Plan Phase 2                  

Executive summary_____________________________________ 14

Mission Statement______________________________________ 16

Marketing Objectives____________________________________ 16

Growth Strategies______________________________________ 17

Marketing Strategies____________________________________ 18

a.     Target markets:___________________________________ 18

b.     Product strategies:________________________________ 18

c.     Pricing strategies__________________________________ 19

d.     Promotion strategies ______________________________ 19

    e.      Distribution strategies:_____________________________ 19

Recommendations for Change____________________________ 20

Implementation plan_____________________________________ 20

References____________________________________________ 21