Marketing Plan On Alfa Romeo

RECOMMENDATIONS WITH IMPLEMENTATION PLAN:

·         Ensure Alfa Romeo dealerships are there in all the most important cities within the next year.

·         Ensure each dealer is active towards the promotion of the brand by supporting him.

·         Promote the Alfa Romeo brand during the Formula1 race in Albert Park, Melbourne and associate them with the Scuderia Ferrari F1 team that is supported by Fiat. Showcase the key models at the race. This promotion has to be done for 3 consecutive years to promote the brand.

·         Similar promotions can be done at the MOTO GP races held at Phillip Island and associate them with last year’s title winning Fiat Yamaha Motogp team that is supported by Fiat. This promotion has to be done for 3 consecutive years.

·         Ensure the right amount of stock levels at the dealerships our strategic stocking points.

·         Provide right training for the sales staff of the dealers, so that a good impression is created during the test drive that is requested by the customer.

Organise at least two big events for the Alfa Romeo owners by supporting the Alfa Romeo owners club. Events similar to the one being organised in Phillip Island on March 13&14 2010 has to be organised at least twice a year in two different location that are the best performing.