Branding on Film Koi Mil Gaya

ROLE OF DISTRIBUTOR IN FILM INDUSTRY:

The term distribution refers as marketing and circulation of movies in theatres and multiplexes all over the world. Distributor purchases film from the producer and acts as a mediator between final production company and exhibitor so as securing placement of producer’s film in exhibitor’s screen. In India, market is divided into 9 different territories. Distributor of each territory buys rights to distribute film to exhibitor’s i.e., theatres and multiplexes owners. Distributors play key role in distributing the film all over the globe. There is various type of distributor in Indian film industry. The most successful distributor are big banner ones. They produce and distribute movie themselves all over the world. They have their own pro-production facilities, equipments division, design cells, television and marketing divisions, internet and licensing divisions, merchandising divisions. They have their offices all over the world like Yash Raj Productions from India.

Distribution and telecast rights are given for a period of 5 years. Success of the film depends upon profit/loss incurred by distributor. At distributor level marketing is limited to a particular region depending upon territory. Marketing is done to create awareness about the release of film in various multiplexes and their show timings.