Branding on Film Koi Mil Gaya

“KOI MIL GAYA” FILM AS A BRAND AND ITS CLASSIFICATION CONSIDERING 6 FACETS OF BRAND IDENTITY.

·         Physique: It is something which makes film tangible like logo of the film. The Film has unique experiencing visuals in it like the Aliens, Satellite and Space ship adopting concept of scientific vision along with beautiful locations and music. Making the first Scientific Film in Indian Film Industry was a benchmark all over the world helped in building of film into brand. Strategy of the film was to create scientific mania taking into consideration commercial characteristic of bollywood. Pictures below represent physique of the movie as developing a brand.

·         Personality: It is the image or the involvement of human characteristics which helps the film to create a brand. The Genre of the movie is about scientific mania, fantasy, fighting, romance and comedy. The theme of the movie is about science fiction and aliens. A science fiction genre has the capability of creativeness involved along with pure amusement which make possible to forecast from ultramodern and futuristic point of view.

·         Relation: It is the connection and way of communication between actors in the film. Strong bonding between two actors is very necessary for a success of a film. In this film the real life father and son played a role of father and son also in a movie also there was good bonding between all other actors. Pictures below shows:

·         Culture: It refers to set of moral values, history, heritage and its country of origin. Background music also plays a key role in respect of culture. Movie shows the grassy hillsides, turquoise waters and beautiful landscapes which reflects Indian culture.

·         Reflection: It is about how the image of the movie reflects in the mind of viewers. It is very important for a film to create itself as a brand because the image also plays a key role in attracting viewers to watch the movie. The movie reflects the how mentally disabled person continued his father work of communicating with aliens of outer-space and how alien helped the disabled person to become back to normal with something very miraculous. It also depicts the friendship between human and alien. 

·         SELF-IMAGE: It is the path in which the maker of the film i.e., the producer sees the movie as a brand from outside. Producer should be cautious in terms of investment and should take calculated risks. It is the producer view to future in terms of money and returns.