Branding on Film Koi Mil Gaya

DIFFERENT ELEMENTS WHICH MAKES A FILM:

·         CAST: Hrithik Roshan (Son of Producer), Priety Zinta, Rakesh Roshan, Prem Copra, Johnny Lever, Mukesh Rishi, Indravadan Purohit and Super Six Kids Team.

·         Story, Directed and Produced By Rakesh Roshan.

·         Consulting Producer: Beena Shah.

·         Online Producer: Rajesh Shah.

·         Executive Producer: Avishkar Dahiya.

·         Music: Rajesh Roshan (Brother of Producer).

·         Cinematography: Sameer Arya and Ravi Chandran.

·         Editing: Sanjay Verma.

·         Art Direction: Sharmishta Roy.

·         Production Management Manager: Kuldeep Singh.

·         Choreographer: Farah Khan and Ganesh Hedge.

·         Special Effects: James Colmer, Lara Denman, Marc Kolbe.

·         Art Department: Mohammed Sayyed.

·         Stunt Director: Allan Amin and Tinnu Verma.

·         Costume In charge: Laxman Mishra.

·         Publicity Designer: Himanshu and Rahul Nanda.

·         Publicity and Promo Coordinator: Kanchan Mirchandani.

·         Distributors: Film Kraft Entertainment, Ultra World, Yash Raj.

The Various Promotion Tools also help film to create a brand identity. The various promotional mix factors are discussed below as follows:

Advertising: “Advertising is a type of communication used to persuade persons to buy products or services”

Advertisement of movie done through various sources such as television, theatre in between ads, stars special appearance in various television shows, red carpet premiers, star interviews, media press conferences and various other modes which help them to give brand recognization. Television trailers have turned into teasers which gives a little information about the film. Even songs and music acts as a major role in advertisements of movie to the audience in Hindi film industry. Now days even the making of the movie is shown on channels like MTV which attract viewers to watch the movie. Trailers of Koi Mil Gaya were shown in children’s favorite channels such as nickelodeon, pogo and disney. Producer also arranged conferences in many cities along with the actors to promote the film adopting a direct marketing approach. The producer of the movie had tie up with mauj entertainment. Mauj is leading mobile entertainment company which develops pictures, games, themes, ring tones and applications which also helped to promote film. Showing the international locations in the film like Banff National Park, Canada was also a way to promote the film. On radio channels quiz contest were organized in which the winner of the contest get a chance to meet actors in the film or may get a complementary ticket to watch the film. There were many in film product placements of various brands in the film like Bounvita, Nescafe, Coca-Cola, Hero-Honda bike, Avon Cycles, Killer Jeans, Today’s Pen and Hide and Seek biscuits. Film Kraft productions also had tied up with LG Electronics and Reliance India Mobile. They promoted the film by demonstrating film clips, ring tones and wallpapers in their color handsets. The Leading Actor in the film Hrithik Roshan also endorsed various brands like Rasna and Glucose in the name of character named “Rohit” which was also the name of character played by actor in the film. The Alien character in the film named Jadoo was used as tool of merchandising as it was very eye catching among kids. Key-chains, Soft-toys, t-shirt, water-bottles, stickers, books etc were some of the merchandise. There was also a book written by Mr. James Colmer on the making of the movie behind the scenes.