Marketing Plan On Alfa Romeo

PRODUCT RANGE OF ALFA ROMEO:

Alfa Romeo has a wide range of products that is on sale in Australia.

1.    MiTo – The MiTo is the latest Alfa Romeo to grace the roads. It is a small/sub compact car. The name signifies Milan and Turin. It was launched in Europe in 2008 and has received very well in their key western European market.

2.    Alfa 147 – The Alfa 147 won the car of the year award in 2001. It comes in 3 doors and 5 doors option. It is small/sub compact car.

3.    Alfa 159 – The Alfa 159 was designed by renowned designer Giorgio Giugiaro. It is a full sized sedan. Alfa 159 comes with 9 different colours, three trim combinations and four engine options. The Alfa 159 is built as a sedan as well as a sports wagon.

4.    Alfa GT – The Alfa GT is a sports coupe that offers maximum driving pleasure with all the traditional Alfa Romeo elegance. The Alfa GT offers unadulterated Alfa Romeo sporting performance and elegance.

5.    Alfa Brera – The Alfa Brera is a 2+2 sports coupe. It was also penned by Giorgio Giugiaro. It provided uncompromising performance with the luxury of a saloon. It is made two body styles. The coupe version is called the Brera and the roadster open top version is called the Spider. It comes with two engine options. But it has six options for interiors and eight different colours for the exterior.

(Alfa Romeo Australia – Models, n.d.)

CHANNELS:

  The channel distribution used by Alfa Romeo is very simple. Alfa Romeo distribution is given to selected authorised dealers.

§  Authorised dealers- they are the company selected dealers which sells the cars of Alfa Romeo, there are over 25 dealers of Alfa Romeo across Australia.

§  Internet- In today’s world people make use of internet for buying products consumers can buy any  new cars of their choice from the  internet as this cars are only sold under company dealership.  

§  Resale dealers- consumers can buy used cars through internet or through the resale dealers as all the resale dealers are not authorised by the company. Consumers can also buy used car from the company dealers as they are authorised by the company.

• Alfa Romeo cars are manufactured in Italy and imported into Australia.  

(Alfa Romeo Australia – Dealers, n.d)